Pattern 31: Links to many sites
AKA:

Back to Diagram 1 - Getting started Back to Diagram 2 - Useability Back to Diagram 3 - Adding detail Back to Diagram 4 - Workflow/security

View sensitizing image - wu links

You want the user to be able to return from linked sites and to add THE HUMAN TOUCH (30). You also want your site to be listed by as many search engines as possible and to be near the top of the lists.

How do you make your site more useful and interesting? How do you get search engines to notice your site and rank it highly against common queries?

Therefore

Always include many links to other sites that may interest potential users. Avoid linking to sites that disable the BACK BUTTON (35). Test the site thoroughly for broken links. Repeat the tests at every update, in case linked sites have changed.

We need to interest the visitor and make him want to be a RETURN VISITOR (68).


Discussion - forces - known uses

Search engines use multiple criteria to rank web sites against common queries. One criterion is the number of links out to other sites. But beware if you link to sites that do not exist some engines will not list you or downgrade your relevance ranking. Also sites that you linked to successfully may disappear of relocate.

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